Sales and Marketing Consulting
Marketing Plan Development & Evaluation
Do you wonder if your marketing dollars are working?
One of the biggest questions we hear from business owners is if their marketing dollars are actually being well spent. Our team, who built, ran for 17 years, and sold a highly recognized marketing firm, is uniquely positioned to help you find an answer to that question. We will help you identify your audience, understand if you are reaching them through current marketing efforts, and offer a plan (if needed) to refocus your marketing. And the best thing of all? We won’t try to sell you marketing services.
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Audience Intelligence & Analytics Analysis
Who is your audience? What do all these numbers mean?
Understanding who your audience is, and then how to target your marketing to them, is the best way to grow (or simply stabilize) your business. Justin and his team have years of experience in gathering data, both from your internal systems and from external sources, analyzing it and then using that information to improve revenue results for businesses of all sizes.
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Sales Team Development
How can your sales team be more effective? How can your sales team be a part of your marketing effort more effectively?
An effective sales team can drive revenue growth in your business better than almost any other marketing effort, yet so often motivating and equipping a sales team can be a complicated and heavy burden. We can help you inspire and drive sales results through your team by getting to know your current product, process, including the technology and other systems you use, and even analyzing your current compensation strategy. We want your people to win, so that your business can win. With direct experience in building and managing several successful sales teams, Justin and his team can help you initially build your team or reinvigorate your existing team.
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Brand Assessment
What does your brand say about you? Do you even have a brand?
Every business has a brand. Chances are that it may not be projecting the message you want to your customers and clients, or at the very least, it’s not doing that consistently. Consider that your brand needs a consistent voice across all channels including your social media and marketing, your customer service, your in store experience and your website. What is your brand saying?
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Are you looking for new revenue streams in your business? Do you wonder what the possibilities are to diversify your offerings?
Multiple income streams are vital for the financial health and wellbeing of any business. Having this diversification can help with unexpected loss of a major client or changes in economic conditions. With extensive experience in many industries we can help you identify new potential revenue streams and also assist you in opening doors to new relationships and bringing those new streams to fruition.
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Business Development Strategy
Customer Service Strategy
What are customers really experiencing with your customer service? Could it be better?
An effective customer service strategy can make or break any business. How often do we see a long thread on social media where people are complaining about lackluster customer service from a business? We don’t want that to be you! Our team can research your current customer service system and advise on possible improvements. We can also help you develop and train an entire customer service team. We have extensive experience in technology and customer service systems, as well as a genuine love for treating people right. And if your business treats your team right, then they will treat your customers right, too!
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Do you have a complex deal that you aren’t sure how to negotiate and close?
Our team has extensive experience in all sorts of deal negotiations including new vendor relationships, large volume sales, and more! We can even consult on real estate deals and something as complex as business acquisitions.